According to Dogtown Media, an education campaign under normal circumstances might require as many as 20 different scripts to address a business’ worldwide workforce, with each video costing tens of thousands of dollars. After typing or pasting in a video script, Synthesia generates a video “in minutes,” making it available for translation into dozens of languages.Īs pandemic restrictions make conventional filming tricky and risky, the benefits of AI-generated video have been magnified. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording voice clips and then uploading them. “To truly realize the video-first internet, we need a more scalable and accessible way to make video.” It’s an incredibly long and multidisciplinary process, rooted in physical space and sensors,” Riparbelli continued.
It requires studios, actors, cameras, and post-production. “Today, video production is costly, complex, and unscalable. Riparbelli cofounded Synthesia in 2017 alongside Steffen Tjerrild and computer vision professors Lourdes Agapito and Matthias Niessner, who is behind some of the better-recognized research projects in the field of synthetic media, such as Deep Video Portraits and Face2Face. In 10 years, we believe most of our digital experiences will be powered by video in some way or form,” CEO Victor Riparbelli told VentureBeat. “We’ve still only scratched the surface of the video economy. Like rivals Soul Machines, Brud, Wave, Samsung-backed STAR Labs, and others, the company employs a combination of machine learning techniques to create visual chatbots, product videos, and sales videos for clients without actors, film crews, studios, or cameras.
Synthesia’s immediate goals are less ambitious.
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